Throughout the years our Founder, Andrew Maffettone worked for multiple e-commerce brands and was a partner in multiple other e-commerce marketing agencies.
He found the biggest challenge was that so many brands would be forced to hire multiple agencies, freelancers, etc., and would spend most of their time trying to develop a custom strategy for all of them to follow.

He realized that bringing in an entire team of specialists under one-roof would allow BlueTuskr to act as a true, full, e-commerce marketing agency and be able to execute different marketing strategies flawlessly across all digital channels.

Many e-commerce marketing agencies are either specialists in one area, or are full-service but don’t specialize in anything. While specialty e-commerce marketing agencies can be great, their digital marketing capabilities are limited because of the lack of resources they have in other marketing initiatives.

Full-service agencies on the other hand, are often staffed with marketers who know a little about a lot. We find that, while they can get the job done, their output is often lackluster. With BlueTuskr, we’re staffed with specialists who have many years of experience in their specific area of expertise.

We position ourselves to be a true outsourced marketing department for your e-commerce brand. Our goal is for you to feel like we are a true extension of your team. While we make sure to make the best decisions possible for your marketing efforts, we also make sure we fully understand your business model so that we stay focused on your true target KPIs.

Our in-house marketing team is located in the United States and in the Eastern or Central time zones. We also have many different specialized contractors that assist with administrative work all over the world.

Every employee at BlueTuskr has many years of industry experience not only in marketing, but e-commerce marketing specifically. Our team is only staffed with e-commerce marketing specialists that have a proven track record and positive results within e-commerce marketing.

Every brand we work with has an Account Strategist that ensures the full team not only stays on the same page for all of your marketing initiatives, but ensures that the team is consistently making the necessary optimizations to hit your target KPIs.

However you would like it! For many brands we work with, we have weekly, bi-weekly, or monthly recurring calls in place, at a minimum. We also leverage a Shared Slack Channel so everyone who is involved in your digital marketing strategy can communicate in one area for us to all stay on the same page at all times.

We all know that reporting is key. We provide all of our clientele with their own Marketing Portal. This portal has a live feed from any and all marketing channels we can possibly include that allows us to track all of our target KPIs in real-time. It also houses all of our weekly and monthly reporting, as well as important documents that house research, trends, etc.

All of our e-commerce marketing strategies that we develop, whether focused on one digital channel or many, are completely customized to each brand we work with.

Every e-commerce marketing strategy that we develop is completely customized to each brand we work with, that includes the overall scope of work. We pride ourselves in keeping our digital marketing services incredibly malleable so that we can develop a custom e-commerce marketing strategy for any brand and any budget while developing a phasing process to ensure we continue to help you scale your business.