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E-COMMERCE SEARCH ENGINE ADVERTISING

Search engine marketing (SEM) lets you be in the right place at the right time as soon as your ideal customer is ready to make a decision.

Through thoughtful e-commerce search engine advertising, we help you showcase your product offering to an audience at the perfect time and entice them to convert.

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Our search engine marketing experts develop and execute robust strategies to ensure you are maximizing your conversions profitably.
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COMPREHENSIVE GOOGLE ADVERTISING

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Flawless Targeting

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Audience Segmentation

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Consistent A/B Testing

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Comprehensive Reporting

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Strategy & Development

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Personalization

We will develop robust e-commerce paid search advertising and ecommerce search engine optimization (SEO) strategies to ensure you’re cost-effectively converting new customers.
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STRATEGY

Our Google Advertising experts develop a custom-made strategy ideal for your audience and your business goals that will ensure your advertising dollars are used effectively and provide profitable growth.

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CREATIVE & COPY

Our team of Google Advertising experts, combined with our design & copy professionals, develop personalized, eye-catching, creative & enticing copy to ensure maximum exposure and engagement for your campaign initiatives.

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REPORTING

We provide extensive granular reporting that is done weekly, monthly, quarterly, and yearly to track data and results in the moment and make quick, effective decisions to consistently improve and optimize your search engine advertising initiatives.

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TESTING

Our advertising experts consistently test your successful campaigns against your competitors and other top-performing initiatives to ensure optimal performance. We leverage various types of A/B testing to ensure you are maximizing your results and continuously improving.

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OUR PROMISE.

We will turn your Google Ads strategy into a conversion-driving machine with proven search engine marketing (SEM).

Strategy. Data-Backed Testing. Comprehensive Reporting.
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FREE GOOGLE ADS AUDIT

Are you leveraging the most out of your Google Advertising initiatives? Find out how you are matching up against your industry competitors with a FREE comprehensive Google Ads Audit.

This comprehensive audit includes:
  • Full Account Feature Review
  • 90-Day Lookback Report of all Data
  • Suggested Campaign Structure
  • Google Ads Expert One-on-One Consultation
  • and More!
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COMPREHENSIVE MICROSOFT MARKETING

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Flawless Targeting

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Consistent A/B Testing

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Consistent A/B Testing

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Comprehensive Reporting

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Strategy & Development

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Personalization

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STRATEGY

Our Microsoft Advertising experts develop a custom-made strategy ideal for your audience and your business goals that will ensure your advertising dollars are used effectively and provide profitable growth.

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CREATIVE & COPY

Our team of Bing Advertising experts, combined with our design & copy professionals, develop personalized, eye-catching, creative & enticing copy to ensure maximum exposure and engagement for your campaign initiatives.

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REPORTING

We provide extensive granular reporting that is done weekly, monthly, quarterly, and yearly to track data and results in the moment and make quick, effective decisions to consistently improve and optimize your search engine advertising initiatives.

people
TESTING

Our advertising experts consistently test your successful campaigns against your competitors and other top-performing initiatives to ensure optimal performance. We leverage various types of A/B testing to ensure you are maximizing your results and continuously improving.

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We will turn your Microsoft Ads strategy into a conversion-driving machine.

Competitive Strategy. Data-Backed Testing. Comprehensive Reporting.

Frequently Asked Questions

1. How Are Targeted Metrics Determined? 

Your goals define the targeted metrics for Search Engine Marketing (SEM). We utilize forms, kickoff meetings, and any additional information you deem important to capture your goals and align a successful strategy. While advertising metrics do have many constants, we believe that each campaign should be assessed individually to ensure optimal success.

2. Can BlueTuskr Work With Any Budget?

We can easily tailor our search engine advertising strategies and campaigns to fit within your budget. During our kickoff meeting, we will assess current campaigns and strategies to provide you with realistic results and recommendations to get you to your desired goals.

3. What If I Don’t Have an Advertising Account Setup Yet?

Not a problem! We can help you create your ad account from scratch or within existing accounts. Our team will partner with you on any action items or access needed to ensure a successful launch.

4. How Is the Search Engine Marketing (SEM) Strategy Determined?

Leveraging your goals, current campaigns, competitor analysis, and industry research, we provide an in-depth overview of our proposed strategy, including targeting, budgets, keywords, and messaging. Any additional insight provided will only help our efforts further!

5. What is the BlueTuskr Search Engine Advertising Process? 

After our kickoff meeting, we will begin working on the starting structure and strategy. Our process has walkthrough steps throughout to ensure your team is informed. Once advertising campaigns are live, we begin consistent optimizations informed by performance and results.

6. How Often Are Campaigns Optimized?

We monitor reporting weekly and make adjustments and optimizations quickly when needed. Each week, you will receive an in-depth report of the previous week’s results to track progress of your search engine advertising campaigns. Optimizations, changes, and adjustments will always be communicated regularly.

7. How is Messaging Determined?

Leveraging any branded materials you have, we propose copy using competitor and industry research while maximizing keyword visibility.

8. Do We Have to Make Our Own Ad Creative?

Up to you! We can certainly work with any assets or messaging you provide, but our team of advertising creatives can also create high-converting content such as a landing page that aligns with your brand and goals.

9. What Is the Segmentation Process?

Our search engine advertising strategies are built to constantly enable testing practices. From retargeting and branding to interest-based audiences, we are consistently researching new audiences to maximize interest and boost engagement.

10. ​​What Is the Difference Between SEM and SEO?

Search Engine Marketing (SEM) involves paid advertising through search engines like Google or Bing. This includes tactics such as pay-per-click (PPC) ads and Google Shopping campaigns. On the other hand, Search Engine Optimization (SEO) focuses on improving a website's ranking in organic search results through tactics such as keyword optimization and link building.

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WHAT others ARE SAYING

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Ready to scale your Search Engine Advertising efforts? Contact Us Today!

Speak with one of our specialists to discuss your brand’s potential and how we can help you propel your e-commerce brand forward.

search engine advertising Case Studies

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Threadfellows

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66% ROI Improvement With an Omnichannel Paid Advertising Strategy

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