E-Commerce Retention & Email Marketing Services

COMPREHENSIVE EMAIL MARKETING

Strategy & Development

Automated Emails

Campaigns

Newsletters

A/B Testing

Customated Designs

Personalization

Technical Functionality

PERSONALIZATION

Establish a personal relationship with your contacts through the use of personalization. Through segmentation, content styles, testing, and more, we tailor each email to the desired audience for maximum engagement.

CREATIVE

Partnering best-performing email standards with your branding, we create personalized email templates for various types of content. From flash sales to product launches, the latest news to upcoming events, we have you covered.

DELIVERABILITY

Ensuring your domain is authenticated and optimized supports your overall engagement. We conduct scheduled testing and routine optimizations to ensure the technical side of your email account is compliant and authenticated to support your overall results.

TESTING

We make sure you’re in the right place at the right time. Our email marketing experts will evaluate your full customer journey to decipher precisely when it is best to trigger your automated email campaigns to encourage your customers to take action at the right time.

AUTOMATION

OUR WORK

FREE EMAIL MARKETING DIAGNOSTIC REPORT

Are you getting the most out of your email strategy? Find out how your e-commerce retention efforts match up against your industry competitors with a FREE e-commerce email marketing & automation audit.

This comprehensive report includes:

Automations
Integrations
Testing
Campaigns
and More!

Apply for a Free Report

WELL-TIMED SMS RETENTION MARKETING

Enhance your e-commerce retention strategy with personalized marketing via SMS. By delivering curated, well-timed messages, we help you stay top-of-mind, strengthen e-commerce loyalty programs, and build lasting connections with your customers.

Strategy & Development

Segmentation

Campaigns

A/B Testing

Personalization

Setup & Compliance

PERSONALIZATION

Tailor your messages to the right contacts at the right time with personalized content. From segmentation to tailored messaging, we have your SMS initiatives covered.

COPY

We leverage the needed copy, emojis, and media assets to ensure each message receives optimal engagement. We work with your current branding to maintain and optimize all retention initiatives.

DELIVERABILITY

We consistently monitor the technical functionality of SMS to ensure compliance with federal laws and regulations and assist with complete SMS performance.

TESTING

From time of day to internal content, we provide you with a tailored testing strategy to keep KPI goals focused and continuously growing.

Frequently Asked Questions

1. What is e-commerce retention marketing?

E-commerce retention marketing uses email, loyalty programs, and SMS campaigns to engage existing customers, improve customer satisfaction, and keep your brand top-of-mind. With effective retention tactics, you can increase retention rate, maximize customer lifetime value, and encourage repeat customers, all while supporting customer acquisition efforts.

2. Will the BlueTuskr Team Handle My Deliverability?

Yes! Technical email functionality is pivotal for overall email success. We partner with spam and deliverability apps to monitor the success of your email campaigns. Our team will also provide you with the necessary steps to make sure your DMARC, DKIM, and SPF are registered with your domain to confirm your sending authentication if it is not already.

We also ensure that all retention marketing emails and SMS are supported and follow proper compliance based on sending locations.

3. Can BlueTuskr Work With My Current Templates?

Of course! Our creative team can work within all existing templates and will provide you with additional retention marketing optimizations to consider.

4. What If I Don’t Have an Email Account Setup Yet?

No worries! We can set up your account for you, including automations, import lists, pop-ups, embedded forms, templates, and more so you can increase your customer lifetime value and retention rates!

5. How Is the Retention Strategy Determined?

We create e-commerce customer retention strategies around your existing promotional calendars, recurring sales, and key launches. Using personalized marketing, consumer insights, and competitor research, we design a comprehensive email and SMS strategy that aligns with your brand goals and drives measurable customer satisfaction.

6. What Email Platforms Does BlueTuskr Specialize In?

We are Klaviyo, MailChimp, and HubSpot Partners. We also have extensive experience in Drip Campaign, Active Campaign, Constant Contact, and many more!

7. What is the BlueTuskr Email/SMS Process?

We tailor our retention marketing process to your needs. We start with research and discovery and move into strategy creation, copywriting, design, implementation, and reporting. We do this so you are involved every step of the way to ensure we curate the content to your liking.

8. How is Email Cadence Determined?

This can vary depending on your goals and the size of your email list. However, we usually recommend 4-5 email marketing campaigns per month for non-holiday content.

Interested in what your industry competitors are doing? Schedule a 15-minute call for a personalized discussion.

9. How is Copy and Design Determined?

All our e-commerce customer retention strategies are based on your current brand standards. If you want to optimize your current branding to enhance your customer experience, schedule a 15-minute call with us to learn more!

10. What Is the Segmentation Process?

We conduct quarterly list-cleaning measures and consistently develop and optimize new and existing segments to ensure we are reaching the most engaged contacts in your list to optimize conversions.