Hornz is an e-commerce seller in an incredibly competitive space. They were aware of the challenges of being an e-commerce seller in the consumables space as well as the continuous increase in competition in the beef jerky category. They had a strong focus on improving their customer’s LTV (lifetime value) as well as the AOV (average order value) but also, because of the challenges of the online consumable space, reducing their CAC (customer acquisition costs).
They approached us hoping to not only elevate their brand but develop a website that would have their users salivating and excited to try their beef jerky, even if they had never tried it before.
Our goal was to give Hornz a website that allowed the beef jerky to speak for itself and leave enough room for the user to start to imagine how it would taste, encouraging them to purchase. Our team did extensive research into the mass amount of competitors in this space and wanted to make sure their potential customers had an incredibly easy experience with shopping with Hornz.
Once we were able to develop a site tree, we were able to conceptualize exactly how the ideal layout and structure of the overall website would allow for an amazing personalized customer experience. After finalizing the wireframe stage, our design team did what they do best and created a beautiful website that hit all of our targets of providing an easy experience for the website users. Then, our development team took these designs and brought the website to life with flawless functionality and immediate improvements in every key KPI Hornz was looking for.
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